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The Firm is the informal moniker of a secretive organization, with initially well-meaning goals, but actually has evil, intentions and motivations, as featured in Strangeland. The Firm appears to be mainly interested in the apprehension and scientific study of cryptozoological entities. Though it is theorized to be associated with the Majestic 12 and the Equinox Group. The Firm operates a secret containment facility for its captured cryptids, known simply as The Mill, which is located in the secluded mountain ranges of the Alaska Territory.